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Thursday, May 26 

Well, she beats Ronald McDonald in a Chippendales's outfit.

Also on the Calgary Herald Q.

A barely legal girl (Ms. Paris Hilton) has managed to make more bucks with the least amount of talent. With her fame starting from an amateur video with her ex, it has snowballed into this year's (and probably last year's) biggest ditzy blonde moment.

For whatever reason, she has become a household name. I personally don't get it - but then maybe I'm jealous of her stick thin body, hottest runway clothes, oodles of money, and ability to make most men weak at the knees. Hrm... or not.

Running with her catchy phrase - "That's Hot", her latest stint with an American hamburger chain, Carl's Jr. ran with that thought in mind and created a boring but sexy commercial. In case you haven't taken the time to Google the ad, the 30 second clip revolves around her washing a car seductively in a barely-there swimsuit set to the tune of "I Love Paris in the Springtime", and then taking a gargantuan bite out of this burger fit for a monster.

How this ad relates to literally hopping in my car and making my way to the restaurant chain and eating a bit greasy burger I have yet to figure out. What is has done though, is draw enough attention to this food chain that I am sure they can't keep their burgers hot enough.

What I am intrigued with though, is the critic's ability to make a mountain of a molehill, a horrible outfit into this year's hottest dress, a saying into something that is uttered by so many people, and many other things.

So the ad is a little risqu�, who cares. So are most of the ads seen on TV and not to mention most of the shows on primetime TV. This is just another marketing ploy obviously gone right. It doesn't need to be shows on TV to create hype for the new six dollar burger. It already has.

The critics themselves have done a fabulous job marketing the burger. Heck. I want one. It looks, hot.

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